Facebook Messenger is the New Email
I am here to deliver you with value and nothing else — So let me say what I am about to tell you is on the cutting edge in marketing and is seriously ahead of the times. Ahead of the times = low cost clicks, better engagement, and better ROI on your marketing spend. Which means you can grow faster at a much lower cost. Do I have your attention?
Remember when email open rates used to be 80%? Maybe you haven’t been in the game as long as I have, but that’s how it used to be 15 years ago. It was a party back then. Just send out an email blast, everyone on your list saw it, and the results poured in. Today, you’re lucky to get a 25% open rate. The spam has ruined it. Email marketing still works and we do plenty of it, but the party has been long over.
Right now, if you get people to opt-in to your Facebook messenger, you can get 80%+ open rates on the broadcast messages you send. And rather than going into their email box, they are going right to their phone like a text message or they pop right in your browser while on Facebook (in the chat window). That in and of itself is unreal. What I can tell you right now that our teams are spending a bunch of money on it right now to figure out the game and take advantage of the current arbitrage. If you look at any of the cutting edge marketers and growth hackers, they’re doing it too. There is a lot of tradecraft to it. You’re probably not ready for it. But I want it on your radar. The results we are seeing on it so far are insane. There is a lot more to cover on this topic so stay tuned…
About the Author Nick Friend
Nick Friend is an Entrepreneur, Investor, Husband, Father of 3 daughters. Built businesses from scratch to 8 figures, and has been nominated for several Entrepreneurship awards. Nick enjoys helping other entrepreneurs, particularly those fighting the struggle from $0-10 million.